If you haven’t heard of TikTok yet, you’ve probably been living under a rock for the past several years. Honestly, we think that TikTok is the only platform that is getting started after it accomplished what Facebook and Instagram also managed to do over the past ten years.
In September 2016, TikTok, also known as Douyin in its native market, debuted in China. The parent firm, ByteDance, launched an international version the next year as it gained popularity in China very rapidly.
TikTok was first introduced as a platform for sharing short-form videos, especially dance and lip-syncing videos, but it has since developed into a full-fledged video service with material suitable for all kinds of users. But how much TikTok is earning from the content? And what is the Revenue of TikTok in 2023?
| Launch Date | September 2017 |
| Place of Origin | Beijing, China |
| Founder | Zhang Yiming |
| CEO | Vanessa Pappas |
| Parent Company | ByteDance |
| Genre | Social Networking, Video Sharing |
| Estimated Networth | $75 Billion |
Quick facts:
- More Than 1 Billion People Use TikTok Actively
There are more than 1 billion users of TikTok worldwide. With Douyin, there are more than 1.5 Billion users overall. This is significant since it took other applications, like Instagram, almost six years to achieve the billion-user milestone. Comparably, Facebook took four years to arrive at this sum.
- It has been downloaded over 3 billion times.
Over 2.6 billion people have downloaded the TikTok app globally. This information was provided by Sensor Tower in December 2020, thus by this time, the number has undoubtedly surpassed 3 billion. More than 62 million people downloaded the app in January 2021. Additionally, TikTok had a remarkable 383 million downloads in the first half of 2021.
- It is the most widely used app among teens and young adults in the US.
TikTok is used by 70% of teenagers in the US. This information is crucial for marketers.
Advertisers can reach the crucial 18-34 age group, which is known for being more open to trying new things, by using TikTok marketing. This TikTok statistic may surprise you the most as an advertiser.
- Tiktok uses AI to determine which videos have a higher chance of becoming viral.
There are several methods for a content producer to get popular on Tiktok. Similar to Twitter, Tiktok offers hashtags that can direct users looking for particular trends or niches to your content.
The algorithm used by Tikok also takes into account the lighting, sound, and movement that is sensed in each Tiktok. The performance of a video on your account may also depend on other variables, such as the user’s preferred language and account preferences.
- More than 154 nations offer access to the Tiktok app.
Around 150 million of Tiktok’s 800 million active users are thought to be from China, where the original app, Douyin, was founded (Statista). The TikTok platform has also had a warm reception in several other Asian nations, including Japan, Vietnam, Malaysia, Indonesia, and Thailand.
How does TikTok work?
Users of TikTok can record their videos for up to three minutes. Videos can be improved by the user at their whim using a library of sound bytes, music, or effects. Videos used to only last 15 seconds and mostly featured actors lip-syncing or playing out comedic routines. The variety of genres is only constrained by the ingenuity of the authors, even though “entertainment”- tagged videos continue to receive the most views, followed by dancing videos and practical jokes.
TikTok’s founder’s Net Worth
In 2012, Zhang Yiming created TikTok. In the corporate sector, he has achieved unquestionable success. According to Forbes’ Real-Time Billionaires List, the 37-year-old former software developer is now worth over $49.5 billion, ranking him as the 22nd wealthiest person in the world. According to Forbes’ China Rich List, Yiming is the second-richest person in China.
TikTok User Statistics
- TikTok is so popular as a video-sharing platform that out of the 4.8 Billion people who use the internet across the globe, 20.83% of them use TikTok.
- There are 4.4 Billion active social media users across the globe, of which, TikTok has a regular user base of 22.32% of these users.
- It has over 1 billion monthly active users
- The USA has the most TikTok users in the world (136.2 Million) while TikTok’s Chinese version (Douyin) has only 600 million users.
- As far as we have researched and observed the data, we have got the conclusion that the number of users will increase by at least 40%.
TikTok Annual users from 2017 to 2022
| Year | Users | % Increase |
|---|---|---|
| 2023 | 19400 Million (expected) | +46.3% (expected) |
| 2022 | 13900 Million | +39.8% |
| 2021 | 1000 Million | +45.1% |
| 2020 | 689.17 Million | +35.8% |
| 2019 | 507.55 Million | +87.2% |
| 2018 | 271.18 Million | +394.9% |
| 2017 | 54.79 Million | N/A |
Top Countries with the most TikTok Users on the Current Date
| Country | TikTok Users |
|---|---|
| United States of America | 136.2 Million |
| Indonesia | 99.07 Million |
| Brazil | 73.58 Million |
| Russia | 51.3 Million |
| Mexico | 50.52 Million |
TikTok User Demographics
Most TikTok users are under 30 years old, with the greatest age range being between 20 and 29.
On TikTok, Gen Z is the most active, but as the platform gained popularity, users of all ages joined in. Around the world, 18% of internet users utilized TikTok in 2020. For 2022, this number is probably considerably greater, with the percentage of people under 30 being the highest.
| Age Bracket | % age of Users |
|---|---|
| 10-19 | 28 |
| 20-29 | 35 |
| 30-39 | 18 |
| 40-49 | 16.3 |
| 49+ | 2.7 |
(Source: AppApe)
TikTok Gender Demographics
According to a 2021 Datareportal analysis, 57% of TikTok users are female and only 43% are male.
With barely a few dips, these figures have been steady for a while. The pattern may alter, though, if what we have recently seen becomes the new standard.
61% of TikTok’s active user accounts in the United States were held by female users as of March 2021.
Only 39% of the users of the video-sharing app on the Android platform were men, according to AppApe.
16.4% of the active TikTok user accounts in the US belonged to teenage girls. The second-largest user demographic on the Android platform was made up of 13.8% of female users aged 30 to 39, who used the video-sharing app.
The gender demographics on the platform as per reports look as follows:
TikTok Revenue Trends
Tiktok has increased its revenue with its increasing popularity in the last few years. We have gone in depth to get this data for you.
The revenue generated by TikTok has been increasing rapidly in recent years. This translates to an increase of 142% year over year of $4.6 billion in 2021. During COVID Pandemic, due to the increase in users and their watching hours, TikTok has gained a lot of growth in revenue.
With the increasing popularity of Instagram Reels and YouTube Shorts, TikTok has to face a minute loss in 2022 but it didn’t see growth either. But according to its increasing data from past years, we can expect a 14-15% increase in 2023. You can get an idea of TikTok’s annual revenue by its single Ad-Revenue.
How does TikTok generate revenue?
TikTok’s platform generates income in a variety of ways. A tiny portion of the overall revenue is generated by adverts that are tailored to the server to which the app is linked.
In-app purchases, which may cost anywhere from $0.99 to $99.99, are another revenue stream for Tiktok. These purchases provide users coins, which they can then use to support other content producers on the site. As an additional revenue stream, Tiktok may potentially monetize videos and enter into agreements with content producers.
There is no doubt that TikTok is a huge attraction to business partners and organizations to promote their brands and products. As of 2022, TikTok is estimated to generate $11.64 billion in ad revenues which is really a big number.
The Ad-Revenue of TikTok is increasing at an increasing average rate of 150% per year. With all the data we have got and the following competition with other video-sharing platforms, we can expect it to grow at a minimum rate of 100-120%. See how much it got in the past few years.
| Year | Ad-Revenue | Increase in Ad-Revenue |
|---|---|---|
| 2023 | $25000 Million | +114.8% |
| 2022 | $11640 Million | +200% |
| 2021 | $3880 Million | +175.1% |
| 2020 | $1410 Million | +314.7% |
| 2019 | $340 Million | +N/A |
Most Popular Trends on TikTok
On TikTok, a trend can be of any sort and only endure for a brief period. The bottle cap challenge and other TikTok hashtag trends with a martial arts theme became popular references in pop culture.
Some of the finest trends for promoting any recently released album or music video are dances and song covers. The bandwagon effect is currently at play, which is the reason for the massive popularity of TikTok trends.
It spreads like wildfire when some well-known influencers or celebrities try something new on the site. It may be a completely natural process, or corporations might invest time and money into sponsored hashtag challenges or paid advertising.
- Dance Challenges
TikTok is a highly powerful promotional tool used by music labels and musicians, as was previously indicated. You cannot deny the reality that TikTok videos now allow us to hear new music before any other channel.
Dance competitions on TikTok are rather frequent and are quickly becoming trending topics. These choreographies are simple enough for amateurs to engage in even if they are not professional dancers.
When Jason Derulo’s song “Savage Love” became popular for its dance challenge, we had all tried the well-known yet ridiculously simple moves. These challenges are simple for brands to participate in since they increase your relatability and help you project a lively, young image.
- Transformations Trend
On TikTok, everyone enjoys seeing transformations. These clips may feature the creator or the star of the video who alters their aesthetic look through the use of cosmetics or a new wardrobe.
These also contain glow-ups and comparisons between a person’s appearance today and when they were younger. Even people’s pets had glow-up videos made of them.
This particular TikTok trend is a tried-and-true method for attracting clients if you run a fashion or beauty company like HerBones.com. However, take care that a glow-up shouldn’t be defined by a certain look. Promote the idea that there is beauty in all forms.
- DM quotes Trends
These are one of the odd, original trends that have lately emerged. It’s relatively easy to make, which encourages audience participation.
Creators for this TikTok craze inserted messages onto stunning backdrops. These SMS might contain everything from heartfelt sentiments and humorous one-liners to derogatory remarks.
These TikTok videos may be created by businesses at any time using humorous messaging or satisfying consumer experiences. We assure you that people like reading private messages—even when they are not relevant.
The best thing is that you may frequently make TikTok videos on this trend as a corporate profile. Continue gathering respectable remarks and assertions from your audience. To monitor what people are saying about your company on social media, use listening tools.
- “I Understood The Assignment” Trend
One of the most recent Tiktok trends depicts a work well done using the lyrics from the rap song “The Assignment” by Tay Money.
The creators of I Understood The Assignment highlight some of their accomplishments and explain how they “understood the assignment” and completed it to the letter to attain those outcomes. These might be small things, like cooking the ideal pasta or putting together the ideal dress, or huge things, like successfully operating on a patient.
You may demonstrate how, as a brand, you precisely fulfilled the promises you made to your customers. What I ordered vs. what I got can be compared to this as a similar idea to the pattern that was previously discussed.
Top Influencers on TikTok
Being a social media influencer today is one of the most profitable occupations. Even if they aren’t necessarily famous, it has been demonstrated that they are well-paid. They may even expect to get millions of dollars annually in sponsorships and brand partnerships alone. TikTok, the new kid on the block, has produced some of the highest-paid influencers in the world.
In 2021, TikTok generated $4.69 Billion and reached 3.3 Billion in downloads. It’s hardly surprising that more influencers are making absurd sums of money on the site since TikTok Business launched.
- Charlie D’Amelio (@charlidamelio)
Ranked at the top, Charlie D’Amelio has 142 Million followers on TikTok and makes about $106,000 per post from the USA & has a net worth of $20 million.
The 18-year-old holds the record for the most followers on TikTok. With the help of her dancing videos, Charlie D’Amelio gained notoriety. Since then, she has forged some amazing marketing alliances with companies including Invisalign, Morphe cosmetics, Dunkin’ Donuts, and her own Hulu series, The D’Amelio Show.
- Khabane Lame (@khaby00)
Khaby Lame, who has over 143 million followers as of 2022, has the most users on TikTok. The 22-year-old social media celebrity, who was born in Senegal, is well-known for his funny TikTok films in which he mocks overly complex life hack videos. Hugo Boss, Xbox, Netflix, and other illustrious sportsmen have all agreed to collaborate with him on some high-profile deals.
He has 143.2 Million followers on TikTok and makes about $92,270 per post with a net worth of $5 Million.
- Bella Poarch (@bellapoarch)
Bella is a singer and social media influencer who is Filipino-American. She became well-known after making the TikTok video that has since received the most likes, in which she lip-syncs to the song “M to the B.” She has now done advertisements for brands including Google, Prada, and Tinder, as well as published her debut single, which peaked at No. 56 on the pop list of Billboard.
She has 90 Million followers on TikTok and makes about $66,830 per post with a net worth of $5 Million.
- Addison Rae (@addisonree)
This TikTok celebrity is among Forbes’ “30 Under 30” list of social media influencers for the year 2020. Her rise to fame on TikTok has brought her lucrative sponsorship deals with companies like American Eagle and her Item Beauty line, which sells its products at stores like Sephora. She has also signed a new multi-film deal with Netflix and is currently starring in the Netflix original film “He’s All That“.
She has 88 Million followers on TikTok and makes about $65,200 per post with a net worth of $15 Million.
TikTok’s Shareholders
Since the company’s inception, Susquehanna International Group has been one of the biggest investors, but according to Bloomberg, in October 2021, ByteDance sought unsuccessfully to sell $500 million worth of its shares. According to reports, Susquehanna is still attempting to unload some of its shares.
In addition, the Chinese division of Sequoia Capital claims itself as a pioneering investor in ByteDance.
According to CrunchBase, additional investors in TikTok parent company ByteDance include the following:
- CMB Wing Lung Bank
- Morgan Stanley
- Goldman Sachs
- Bank of China
- K3 Investors
- Primavera Capital Group
- Kohlberk Kravis Roberts
- Tiger Global Management
- GGV Capital
What is in the future for TikTok?
The business was in an ideal position to profit from the worldwide quarantine brought on by the coronavirus outbreak. According to Business of Apps, the app had more than three billion downloads and one billion monthly users as of the second quarter of 2021. TikTok is the most popular app in the US, surpassing Instagram by 27 million users and Zoom by seven million.
The U.S. government’s concerns about the app’s security have been one barrier for TikTok. According to CNBC, an agreement was reached for Oracle and Walmart to take over TikTok’s U.S. operations. However, this agreement has been put on hold indefinitely while the Biden administration evaluates security threats from Chinese internet businesses.
According to the South China Morning Post, the Chinese government’s regulatory assault on internet businesses has put a stop to ByteDance’s eagerly awaited initial public offering until late 2022. Private investors have attempted to divest as a result.
Before TikTok can compete with the $2 trillion valuation of businesses like Apple, there is still a long way to go. The conclusion is that, as long as rules in the U.S. and China don’t prevent TikTok from operating, user penetration and in-app revenue are both exhibiting robust, continuous growth.
FAQs
How many users are currently on TikTok?
According to company statistics, Tik Tok has 1.39 billion users, of which 1 billion are active users per month.
What percentage of people watch TikTok?
TikTok is so popular as a video-sharing platform that out of the 4.8 Billion people who use the internet across the globe, 20.83% of them use TikTok.
There are 4.4 Billion active social media users across the globe, of which, TikTok has a regular user base of 22.32% of these users.
What percentage of TikTok users are female?
61% of TikTok’s active user accounts in the United States were held by female users as of March 2021.
Only 39% of the users of the video-sharing app on the Android platform were men, according to AppApe.
16.4% of the active TikTok user accounts in the US belonged to teenage girls. The second-largest user demographic on the Android platform was made up of 13.8% of female users aged 30 to 39, who used the video-sharing app.
Is TikTok the fastest-growing app?
Facebook and Instagram each had around 600 million users at the time TikTok was introduced in 2016. Since 2016, TikTok has had the highest growth in terms of worldwide downloads across social media platforms.
Is TikTok bigger than Instagram?
Although TikTok has grown significantly over the past several years, Instagram is still the most widely used app. In comparison to Instagram, which has 1 Billion active users each month, TikTok has more than 680 Million monthly active users worldwide, as reported by the company’s official website itself.
Conclusion
Because TikTok is more of an entertainment platform than simply another social networking app, it has been able to generate such a buzz. The app’s developers were pretty upfront about who they were designing it for. They created a user-friendly platform that allows any user to create content. Many content producers from across the world find the app to be interesting due to how easy it is to use and how far-reaching it is.
The app not only offers fantastic income potential, but it also serves as an excellent platform for marketers to reach customers in more than 155 different countries, according to TikTok data in 2022.
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